Podcasting for Laywers 714-931-8123 All Rights Reserved 2008
iMarketing
Peter Brusso
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
iMarketing is a popular term these days. It is used to describe an integrated strategy of marketing, both on and off the Internet. It involves keyword placements, trends, competitive analysis and other strategies that get you and your business noticed. It sets you and your business apart from the competition.
Another component of iMarketing is SEO, or search engine optimization, and its affiliate strategies, reverse links, direct links, and key word phrases. However, not to get too technical, iMarketing for law firms is a strategy that easily integrates with existing marketing plans or efforts. iMarketing complements any existing marketing plan. A good marketing plan needs to embrace all aspects of marketing: business cards, business CD ROM business cards (multimedia CD ROMs), brochures, press releases, websites and now, Podcasting!
Podcasting fits into any marketing plan or effort. It not only presents your expertise onto the Internet, it develops newsworthy interest. Even more importantly, it adds an element of viral marketing to your marketing efforts. What is viral marketing? Well, one person’s information or podcast can be passed from one person to the next, and so on and so on. That way, the number of people aware of the brand or information grows almost exponentially.
There are some lawyers who are interested in, and adept at, today’s technology, who believe they can record, produce, and upload their own podcasts. What is the value of time? Isn’t time better spent doing what one is trained to do? Let us at PodcastingForLawyers help you save your time, so that you can use your expertise, and we can use ours.
iMarketing is here to stay. Our job is to help you understand what it is and how to use it to your benefit as part of your overall marketing strategy.
iMarketing is here to stay. Our job is to help you understand what it is and how to use it to your benefit as part of your overall marketing strategy.
A good website that has been SEO'ed is a must in today's marketing mix!
People learn about you and what you have to say. Moreover, listeners and viewers learn how to get more of you via the RSS feeds. This fits nicely into an integrated marketing plan for your firm. Other podcasting sites pick up your podcasts and showcase them. Thus, you get introduced into more groups of listeners and viewers. And you did almost nothing to get this recognition! You record, and we do the rest.
Viral marketing: one person tells another, and they tell two. The word about you grows fast!
The RSS Feed icon, tells listeners how to subscribe to your podcasts!
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[Contact]
Where legends are made!