Podcasting for Laywers 714-931-8123 All Rights Reserved 2008
Podcasting U
Peter Brusso
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
Success Story 1: Helene Wasserman, ESQ
First, she wanted to be recognized by her firm as a driver: that happened. Second, she wanted to become a recognized expert in employment law: that happened as articles are quoting her as “High profile employment law attorney, Helene Wasserman…”. Third, she wanted to drive new business to her firm; this is now happening as she uses her show to introduce herself to potential clients. She just picked up her first new client from podcasting! So her third ROI metric has be reached, although we want more of this one!
The people in her firm are watching what she is doing, and so are thousands of others! Way to go Helene Wasserman! She was even showcased at the “Blogworld and new media show” as an example of success in the podcast industry. Need I say more? You can find Helene’s show at: <http://employerhelpcast.blip.tv/>
Enter Helene Wasserman, a successful lawyer but not well-known, either in her 200 lawyer firm or on the web. Yes, she got an article or two published a year but she really had no marketing going for her. Enter PodcastingForLawyers.com. She started podcasting, both audio and video, blogging, using a video business CD, and recently an SEO website. Now, what has happened is amazing!
In six months, she is the newest “rock star” in her firm. Her name and show are all over the Internet, from the fishing channel to women’s health network! Her show is about employment law and she has 20 episodes on the web now. She and her show appeal to the masses. Other podcast shows and video-based websites are picking up her content. Her show has viral marketed and she is now enjoying the benefits. She has become a recognized expert in her field! Print media is now swarming around her, not only from the legal profession but also from national based magazines not in the legal industry! What is her ROI one might ask?
In six months, she is the newest “rock star” in her firm. Her name and show are all over the Internet, from the fishing channel to women’s health network! Her show is about employment law and she has 20 episodes on the web now. She and her show appeal to the masses. Other podcast shows and video-based websites are picking up her content. Her show has viral marketed and she is now enjoying the benefits. She has become a recognized expert in her field! Print media is now swarming around her, not only from the legal profession but also from national based magazines not in the legal industry! What is her ROI one might ask?
Helene Wasserman, ESQ is now a recognized “High profile employment law attorney” because of her use of Marketing Guru Peter Brusso and the Trinity! She is also now known as a “Podcast Diva”