Introduction to Podcasting U

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Podcasting U

Peter Brusso
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com

Introduction

Because people don’t know how to market their invention, service, product, or business. How did an Engineer ever get into marketing? I invented something and had to go sell it! Here’s the story. . . .

If you have ever watched basketball on TV, you have seen my invention. Ever notice the advertising machines that are down on courtside, the ones that move banner ads? One moment it might say “Coors Light” and next time it might say “Buy Stamps”. Well, those machines are my invention. My co-inventor and business partner, Anton Simson and I, invented those machines in our garage. I then had to market them. We made a fair amount of money, I must say, for two guys in a garage.

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Hello, my name is Peter Brusso and I’m a new media business consultant! You are about to embark on a new strategy that will make you, your company, or your podcast rise straight up “out of the noise!” If people don’t know about you or your product, how can they prefer your product over another? The fact is they can’t.

In my travels and my history of helping other become successful, most people create wonder inventions and products. As a successful entrepreneur and engineer, I have seen some of these wonder inventions; yet they don’t make it to market. Why?

Why do I say this? Well, I’m not trying to brag, but as we are successful inventors, we have been introduced to hundreds of “wannabe’s”. So, what is the difference between me and the others? I know how to market and how to sell. That’s what you need to learn, too! However, as the times have changed from those days in the garage, so must the marketing techniques. Now, we have the Internet and the new social media called web 2.0. We also have experienced a fair amount of sales “junk” out there, programs that don’t work but just want your money. I’m very different than that.

Peter Brusso’s invention at a sporting events, the advertising machines.

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I’m a “no nonsense” professional that likes things that really work, not “get rich quick schemes.” You can waste your time and money on those all day long. I am impressed with things that work, programs that do what they say. That is why when I suggest something, I have already used it and found it works. I’m the guinea pig! I try everything first and log the results. So, when I say it works, I have tried it myself and proven to myself that it works. I think that it is extremely important to understand that I have “put my money where my mouth is.” I tried working with this new social media, the new web 2.0, and found what works. I have formed my “brand” of what works with web 2.0 and this document will help you understand the strategy. I coined this strategy as the “Trinity”. It is a three-sided strategy of podcasting, blogging, and using an SEO website.

This is the wave of the future. If you follow the strategy, I know you will be just amazed at what will happen! My client, Helene Wasserman, almost everyday, we find her name moving into new and exciting websites. Enjoy...

"I like things that work!"