Podcasting for Laywers 714-931-8123 All Rights Reserved 2008
Podcasting U
Peter Brusso
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
Ok, you want to podcast for your business, but where do you get the ideas for content?
Another source of inspiration is to go listen to podcasts that are inside your area of expertise. Find out what your competition is doing, or what others in your marketplace are doing. They are obviously creating content that could be “repackaged” for you or that you could use as inspiration of what not to do! I always say there are lots of teachers of what not to do out there!!!
Research print literature in your market niche and see what they think are hot topics. Many times, you can find what they think is “hot” really isn’t and that gives you an excellent topic matter for a podcast. Trade journals, trade publications, and other market driven materials are excellent places to look for inspirational podcasts.
As mentioned earlier, I always recommend at least six podcasts up on a new show before you start to email invitations to your show. You need to have sufficient content on your show such that once you bring a potential client to the site, you have some reason for them to get interested enough in your show to press the “subscribe” button! So, what are these six episodes?
Research print literature in your market niche and see what they think are hot topics. Many times, you can find what they think is “hot” really isn’t and that gives you an excellent topic matter for a podcast. Trade journals, trade publications, and other market driven materials are excellent places to look for inspirational podcasts.
As mentioned earlier, I always recommend at least six podcasts up on a new show before you start to email invitations to your show. You need to have sufficient content on your show such that once you bring a potential client to the site, you have some reason for them to get interested enough in your show to press the “subscribe” button! So, what are these six episodes?
The easiest way to answer this is to reflect on your sales pitch. Ever talk to a potential client about the same things? Bingo, put it in a podcast. For example, the first thing I usually talk to potential clients about is why people pay them money. If they don’t understand this, then all is lost, as you can’t duplicate the sales event. As a marketing professional, I can’t think of bigger disaster. So, I have made a series of podcasts to “spin” my clients up so we can be on the same page when we discuss business. They understand why people pay them money, they understand about swarming your clients, they understand how this new media is connected to their traditional media; in short, I don’t have to educate them, just focus on their use of my skills.
I always suggest one episode be about your company and the benefits (not features) it brings to the industry. Next, you do a series of podcasts on your marketplace, its trends, what you see changing, where you think it needs to go, what technology might be needed, etc. You start to inform and entertain your listeners with your grasp of the subject matter. You give them things they can use right now, so that
you can gain their trust. I also like to have at least one guest podcast up as it lends to your “air” of expertise. Finally, I like to have an episode of lessons learned or case studies. These can be product reviews, or even product comparisons.
Have at least 6 shows on your new podcast adventure and email links to your show!
Content ideas can be found in journals.