Podcasting for Laywers   714-931-8123     All Rights Reserved 2008
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Podcasting U
Peter Brusso
807 S. Songbird Circle
Anaheim, CA. 92808
714-931-8123
peter@podcastingforlawyers.com
Can I make money from my podcast and how?
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your listeners and, frankly, if you recommend something, they will buy it.  Here are some interesting statistics on that inclination to purchase:  5.9% will purchase right away, 54% will most likely purchase and another 35% will seriously consider it!  Now a word of caution, don’t get a product that your listeners know that you don’t use, then talk it up.  That won’t work as you have to be sincere about your offerings.

2.   Advertisements are straight-forward, just like a radio show. You get advertisers and place their ad on your show.  You usually give them a slot in the front, and again toward the end of your show.

3.  Find sponsors. Some groups will just sponsor you in exchange for you mentioning their name on your show.  For example, “this podcast sponsored by vision1golf, hit it straighter, hit it farther with vision1golf.com, … “ You use this type of introduction and exit in your podcasts.
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Yes there are various ways to make money from podcasting.  Let’s take them one at a time.

1.   Product Placement is the number one way to make money. What that means is that you get an advertiser whose product you use.  You have that product on the air with you and recommend it to your listeners or viewers.  Why does this work?  Well, you have taken the time to build a “trusted” position with
You can make money at podcasting!
4.  Product sales.  You can always offer e-book downloads or other products on your show.
5.  Show Guests may be willing to pay to join your show.  This has to be done carefully, as your listeners will know its fake.  Always have a paid guest that you know fits into the makeup of your show.

6.  Provide premium content. I love this one!  As your show gathers listeners, you can create premium products that the only why to get to them is by joining a premium club.  These club fees vary with what they get etc, but you can extract from $1.99 to $5.00 or more per month.  If you have a good following the standard conversion percentages are about 20%.
E-books are just one strategy to make money from podcasting.
As you cans see there are ways to make money from your podcast if that is goal.  Remember to make it real and genuine other wise you will loose your trusted advisor position.
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